Replica watches
Statistics show that around 40 000 000 replica watches are annually introduced into the market. So, as we can see, the world is simply inundated with copies which considerably affects the sale of the original watches. People are willing to buy replicas as they are cheaper then originals and besides, a replica is just as reliable as its prototype and looks equally well.
China – a kingdom for replica watches
How are replicas made? One of the ways is visiting the watchmaking fairs. People from all over the world, also from China, visit such fairs and take photos of the latest models. Then they go back to their countries and copy the models and sell them as replicas. There were also situations in which replicas were introduced into the market even before the originals. Why are we talking specifically about China and not some other country? Simply because it is a country where half of world’s replica watches is made. Apart from China, replicas are also produced in the USA.
Reliable replicas and tacky copies
Replica watches can be divided into two main groups. There are cheap imitations which, at first glance, resemble Rolex but their construction as well as functions leave a lot to be desired. The second group are reliable, good-quality watches, produced form better materials. Because of its fame and prestige, it is the Rolex brand that is most frequently copied.
The Rolex brand
Rolex does not have a several-hundred-year tradition. It was set up in 1908, so it is relatively young among the Swiss companies. Initially, the firm was assembling watches from components delivered by other watchmaking firms. Rolex has been existing in Switzerland since 1912 and since 1915 the company has been operating under the brand of Rolex SA. Its products are of top quality and highly reliable. Stylish men’s watches look impressive on male wrists. Rolex sells its products with a two-year guarantee. The price of a single original watch may even reach several thousand dollars. Therefore, it’s hardly surprising that Rolex is the most frequently copied brand. Replicas of Rolex watches are usually made in China, but also in Taiwan, Korea and India. They are sold in ordinary stores as well as online. Replica Rolexes can also be bought for only several dollars but some sellers charge about a thousand dollars per watch, claiming that it is made of gold. An interesting thing is that the business of replica Rolexes is like a parallel world, existing outside the world of the original brand. The business of pseudo-Rolexes does not only involve watches but also their catalogues with photos and detailed descriptions. Apart from catalogues, there are also information brochures about the individual sellers.
Replica Rolexes smuggled in bigos
In Hong Kong, replica Rolexes are sold just in front of the stores where you can buy the original ones. It’s quire an unusual and creative marketing solution, isn’t it? As regards the creative sale of Rolexes, there is a story about a women who was trying to smuggle about 100 replica watches over the Polish eastern border. She hid them in some food products such as yoghurts, or even bigos. So, as we can see, there are no limits to human imagination and the will to profit from replica Rolexes make people come op with some very unusual ideas.
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